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S1 · E3
240m
1. Word Is Born
1970s - 1986: From Blaxploitation films through groundbreaking television like “All in the Family” and “The Jeffersons;” racial strife in New York City and the birth of hip-hop; the rise of Def Jam and Run DMC breaking thru on MTV; the 80s success of Eddie Murphy and the Cosby Show.
240m
2. Fight the Power
1987 - 1992: From the dawn of political and gangsta rap through the debut of hip-hop movies to the election of Bill Clinton; Arsenio Hall; the Fresh Prince; hip-hop’s influence on fashion and Madison Ave; the Beastie Boys; The Source magazine; Yo! MTV Raps; MC Hammer and Vanilla Ice; the LA riots and racial strife in America.
240mPlaying
3. Gimme the Loot
1993 - 1999: The rise of Snoop and Dr. Dre, hip-hop hits the suburbs; Tommy Hilfiger turns hip-hop fashion into millions; Biggie and Puffy, Jay and Nas, Ghetto Fabulous and Bling; the influence of music videos; Vibe magazine; the rise of FUBU and Jacob the Jeweler; Will Smith saving the world in Independence Day and Time Magazine proclaiming America as a “hip-hop nation.”
240m
4. All Around the World
2000 - present: From Eminem to hip-hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip-hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become lovable TV and film stars; the dawn of a new political movement in hip-hop; Vote or Die; Hurricane Katrina and the election of the first African American president.
